Habitat For Humanity

A complete rebranding – including a new logo, for the nonprofit Habitat For Humanity was a delightful challenge.

The new logo is a combination of a Flat Wall Brush with a stylized house WITH the name ‘Habitat for Humanity’ by its side or under with the ‘H’ OF BOTH WORDS forming a construction ladder. The brand name is still in SanSerif Font although lighter and capitalized.

The color scheme was taken from inside of their original website, ALTHOUGH it was never used for the brand itself. The new color scheme is now warmer and easier on the eyes.

Some patterns were created to be printed on coffee cups that were served to the volunteer workers.

MERCHANDISE

PROCESS AND STUDIES

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Penguin - Composition Rules