Dautaj Hotel

The creation of the brand identity for this Albanian family hotel was inspired by the Country’s flag, where the symbol is a silhouette of a double-headed eagle against a red background.

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In the Logo, the eagle has his eye closed to indicate a peaceful and calm stay and it wears a crown on its head to bring a luxurious feeling. The eagle is inside a shape that represents the Sage leaf. Albania is the largest producer of sage in the world.

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The Typeface was chosen to bring an exotic and sophisticated feeling and the line with two dots underlining it represents the letter ‘D’ in Morse Code.

PROCESS AND STUDIES

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